About us

We’re McCann London. Housed in an Art Deco carpark in the heart of London’s Bloomsbury, we are purveyors of a Truth Well Told. Since 1927 we’ve made it our mission to help brands discover their true story and play a meaningful role in people’s lives. We’ve helped L’Oréal show people that “They’re Worth It” and put a “Priceless” tag on Mastercard. We’re also behind Xbox’s game-changing integrated “Survival Billboard” campaign.

In 2018 alone, we brought home 117 awards in total, including the first-ever Cannes Lions Grand Prix in eCommerce for Xbox Design Lab Originals: The Fanchise Model, as well as seven other Grands Prix. Consistently named as most-awarded UK agency for creativity, we were also celebrated for our effectiveness by the IPA and Effies, which named us Most Effective Agency Network of the Year.

And that’s all because we believe that when a truth is well told it changes things.



Sector Experience

Advertising, Design, Marketing


Campaign BIG Award - Gold, Cannes Lions, CIMA Award, Clios - Gold, Creative Circle Award - Gold, D&AD Award - Nomination, Effie\'s - Gold, EPICA Awards, Eurobest Award, IPA Effectiveness Award - Gold, LIA Award - Gold, Webby Award


ALDI, Bisto, Bugaboo, Cereal Partners UK, Coke, General Mills, Godiva, Homepride, Just Eat, L'Oreal, Loyd Grossman, MasterCard, MasterCard Europe, Maybelline, Microsoft, Nescafe UK, Nesquik, Nestlé, Premier Foods, Reckitt Benckiser, Sharwoods, Shredded Wheat, Shreddies, Subway, Unilever, Wimbledon

Trade Associations

Institute of Professional Administrators IPA

Currently No Client Rating

McCann London has been a Contributor since 21st February 2019.

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