McCann London London

ABOUT

"When you look at fashion and beauty media coverage, you notice an unwavering trend: Youth. While 40% of Women are over 50, only 15% are represented in the media. No wonder these women feel invisible. Age discrimination is a serious issue across all media industries. So, L’Oreal Paris created The NON – ISSUE: an 80-page print campaign in the form of an actual Vogue that makes age a “Non-Issue.” It’s everything you’d expect from Vogue, and all the content was made by and dedicated to women over 50. All the models and contributors are over 50.
The articles, fashion shoots and features all treat aging as a normal aspect of everyday life, making the topic relevant for every age group of readers. The content ranges from career stories to personal anecdotes to advice about menopause. And, of course, the Cover. In April, 220,000 copies hit the newsstands. Page by page, the message spread across the world, putting women over 50 back in the spotlight. In less than one month, the Non-Issue had reached greater coverage than Vogue’s most successful September fashion issue."

MADEIT CREDITS

  • L’Oréal ParisClient
  • Adrian BotanGlobal Executive Creative Director
  • Adrien KoskasManaging Director UK & Ireland
  • Adrien SimmonetArt Director
  • Alison WebberManaging Partner
  • Beth KojderSenior Account Manager
  • Carmen BistrianCreative Excellence Manager Europe
  • Charlotte FranceriesPresident
  • Christopher PriceAR/VR Business Development
  • Clement FiordaGlobal Planning Director
  • Condé Nast InternationalMedia placement
  • Dyland DecrempAssistant Art Director
  • Gina WinskyCopywriter
  • Ginevra Capace GaleotaCreative Strategist - Global Accounts
  • Harjot SinghChief Strategy Officer
  • Joy MolanJunior Planner
  • Julien CalotExecutive Creative Director
  • Karen JonesGeneral Manager UK & Ireland
  • Louise HawthornthwaiteProject Director
  • Matt DollingsEditor
  • Muriel LapeyreGlobal Account Director
  • Pierre-Emmanuel AngeloglouGlobal Brand President
  • Pierre-Jean BernardHead of Social Media
  • Rob BrownExecutive Creative Director
  • Rob DoubalChief Creative Officer and Co-President
  • Serena MollProducer
  • Valentin CrespoAssistant Art Director
  • * REGANCreative Director
  • * FacebookProduction
  • * Creative Circle, Creative Foundation & The UK Creative Festival
  • * McCann LondonAdvertising Agency
  • * Sabina DalluEditor
  • * Sergio LopezChief Production Officer, UK & EMEA
  • * CraftProduction
  • * Chad WarnerIntegrated Creative Director
  • * eurobestAwards Body
  • * Riccardo FregosoExecutive Creative Director
  • * McCann ParisAdvertising Agency
  • * Laurence ThomsonChief Creative Officer
  • * Rose Van OrdenPlanning Partner
  • * Ben DaviesDirector
Project featured: on 16th February 2021 Contributor:

McCann London has been a Contributor since 21st February 2019.

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The Non-Issue

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