About me

My first foray into copywriting came in 2014 while working at UCL, when I'd pen volunteering ads to coax fellow students out of the local Bloomsbury boozers. After graduating with a merit in MA English, I began writing professionally in the charity and education sectors.

I later developed creative for a number of high-profile accounts at a vibrant Old Street agency, partnering with art directors, designers and artworkers. Since then, I've leapt into the belly of the beast in-house, where I've learnt the ins and outs of brand voice and strategy.

Today, I combine creative flair and conceptual thinking - all while keeping a strategic cap on - to help brands say just what they want to say, but better.

Maxwell's work

The Silent Thank You

The Herofinder

Where Did King's Take You?

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