About me
I'm a Creative Director with over a decade of experience leading global campaigns and operational transformation for brands including American Express, Virgin Atlantic and PayPal. I bring a rare blend of strategic vision, hands-on creative craft and workflow innovation to drive engagement, revenue growth and operational excellence.
In my current role as Creative and Operations Director, I've delivered over 130 multi-channel campaigns annually across the UK, EMEA and APAC regions. Highlights include an 87% year-on-year uplift in Cardmember upgrades for AMEX, and a 34% cost reduction for ISS through a unified brand platform. I've built and mentored high-performing teams, streamlined delivery processes and forged strategic partnerships that expanded capabilities while enhancing quality.
*** Available to bring bold ideas, strategic oversight and hands-on leadership to your next creative challenge. ***
Skills
Agency Coordination, AI, Art Direction, B2B, B2C, Brand / Logo Design, Brand Management, Brand Stategy, Campaign Marketing, Campaign Strategy, Communications, Copywriting, Creative, Creative Direction, Creative Operations, Digital Marketing, Digital Strategy, Email Design, Email Marketing, Experience Design, Experiential Marketing, Graphic Design, Icon Design, Image Retouching, Interactive Design, Marketing Strategy, Packaging Design, Point of Sale Design, Print, Print Design, Social Media, Supplier Management, Team Management, Web Design
Sector Experience
Airline, Banking, Brand Management, Branding, Communications, Construction, Creative Services, Design, Finance, Food & Beverages, Healthcare, Hospitality, Hotels & Resorts, Insurance, Lifestyle, Luxury, Marketing, Online / Web, Operations, Pensions & Insurance, Print, SAAS, Technology, Travel & Leisure, UI / UX
Awards
American Express 'Best Of' Award, Food Service Cateys Innovation Award
Clients
American Express, aviva, Aviva Investors, Banyan Tree, Booktrust, Ernst & Young, Hilton Hotels, ISS Facility Services, ISS Food Services, Legal & General, Longcross Film Studio, Mandarin Oriental, Mint Out, Palmer & Harvey, PayPal, Ridgeview Wines, Royal College of Physicians, Serco, Sodexo, Swiss Watches Direct, Tomsetts Distribution, Virgin Atlantic, VOLT