Matt's work

About Matt

I'm a Creative Director with over a decade of experience leading global campaigns and operational transformation for brands including American Express, Virgin Atlantic and PayPal. I bring a rare blend of strategic vision, hands-on creative craft and workflow innovation to drive engagement, revenue growth and operational excellence.

In my current role as Creative and Operations Director, I've delivered over 130 multi-channel campaigns annually across the UK, EMEA and APAC regions. Highlights include an 87% year-on-year uplift in Cardmember upgrades for AMEX, and a 34% cost reduction for ISS through a unified brand platform. I've built and mentored high-performing teams, streamlined delivery processes and forged strategic partnerships that expanded capabilities while enhancing quality.

*** Available to bring bold ideas, strategic oversight and hands-on leadership to your next creative challenge. ***