About us

In the bustling metropolis where innovation meets inspiration, The Creative Company of NYC, known as MATTE Projects, was born. Our three founders Brett Kincaid, Max Pollack, and Matthew Rowean started MATTE Projects as an entertainment agency that threw some of the hottest events in New York City. Today, with the three of them at the helm, we continue to widen the net of MATTE Project’s capabilities to extend beyond experiential activations, reaching as far as the world’s most notable creative campaigns. As an entertainment powerhouse, we have built our own community and followers, evolving into an iconic brand world creator. We believe that a brand should transcend its logo and tagline, becoming a living expression of ideas and revolutionary thought, co-created by people and their communities.
At MATTE Projects, we view brands as dynamic worlds - rich, immersive, and deeply interconnected. Each brand we craft is not merely a visual identity, but a comprehensive sensory experience that integrates art, music, and design, embodying the values, aspirations, and ethos of the community it serves. We dive deep into the cultural fabric of communities to extract core insights that inform our creative process. This approach ensures that every brand narrative we sculpt is not only heard but felt, resonating on a profound level with all who encounter it.
Our journey is fueled by the belief that brands should actively participate in shaping societal narratives, driving change, and fostering connections. Through our work, we challenge the status quo, pushing the boundaries of what is expected from creative service partners. In collaboration with our partners, we craft not only market presence, but also a cultural resonance that vibrates through the core of communities creating, living, and experiencing the art of brand worlds.

Skills

Advertising

Sector Experience

Advertising, Entertainment, Luxury

Clients

Bose, California Closets, Cartier, Four Seasons, Genesis House, Hexclad, Netflix, New Balance, PUMA, The Macallan, W Hotels