ABOUT

OVERVIEW
PUMA entrusted MATTE with creating its first global campaign in 10 years, to reintroduce its tagline "Forever. Faster." The campaign also marks the 2024 Year of Sport—a milestone year featuring the Copa Cup, Euro Cup, and the Summer Olympics. To win the Year of Sport, we first redefined "Forever. Faster.", adding new layers of meaning to the claim. From there, we created a fully integrated, global campaign which amplified its meaning across PUMA’s entire brand ecosystem.

WINNING 2024: THE YEAR OF SPORT
MATTE developed a fully integrated campaign that brought Puma’s distinct vision of the game to life across TV, OOH, social, retail, and e-commerce. The global campaign will continue to unfold and evolve across Copa Cup, Euro Cup, and the Summer Olympics, with each milestone moment on the calendar adapting to regional markets, sports, teams, and athletes.

CREATING PORTALS TO CHAMPIONSHIP MOMENTS
Imagery transports viewers directly into the heat of the moment: screaming past defenders, soaring far beyond the world record and striking the game winning goal. A bespoke lenticular effect provides a visual through-line, making the campaign both striking and recognizable in OOH and digital applications. Because the Year of Sport has myriad individual moments, the campaign was designed with versatility in mind. Every image is an invitation to: See the Game Like We Do.

THE GAME THROUGH A DIFFERENT LENS
Extending beyond the core campaign is a world of spin-offs and brand new opportunities for envisioning how everyone sees the game in unique ways. Inspired by the otherworldly abilities of iconic comic book characters and narratives, MATTE has laid the groundwork for these concepts to exist and grow across social, digital and more. From realist treatments to otherworldly executions, PUMA’s social teams have already begun to take Forever. Faster. in new directions.