About me

Born, raised and educated in Wigan, Lancashire, home of Northern Soul and pies.

Studied Fine Art at Leeds, began my career working at Granada TV Manchester, before emigrating to the big smoke and grafting my way up to becoming a director.

With 14 years' experience working in commercials, documentaries, music videos and film/TV titles sequences I consistently show passion in my work, striving for aesthetic beauty and a strong cinematic style in everything I throw myself at. My aim is to get it right and do justice to the imagery that has influenced me over the years, whether that's waiting for the perfect light on location or coaxing the best out of a performance.

I've been fortunate enough to work with some of the most prestigious ad agencies, innovative creatives and iconic brands including Armani, Puma, Triumph and Volvo.

Also, I'm very proud of the thought-provoking films I have made for respected charities covering issues including drug addiction, AIDS and homelessness.


Advertising, Cinematography, Creative Direction, Directing, Film, Filming, Fine Arts, Painting, Performing Arts, Photography, Post Production, Producing, Sculpture, Storyboarding

Sector Experience

Automotive, beauty, Music, Sports


Creativepool award


Armani, BMW, Ferrari, Ford, Leon Paul, Optimist, Inc., Pioneer DJ, PUMA, Redwood, Saatchi&Saatchi, Shell, Škoda, Volvo Cars

Trade Associations

Creative pool Gold award 2017

Currently No Recommendations
Annual 2017 WinnerV90 Cross Country 'Home'Production Annual 2020 ShortlistVolvo XC90 - Drive The FutureProduction
Top 25 Commercials Director Project featured:V60 Cross Country Campaign
on 22nd August 2016
Project featured:Puma V1.11
on 25th August 2016
Project featured:V90 Cross Country 'Home'
on 26th October 2016
Project featured:Wireless
on 17th July 2017
Project featured:GSK - PHYSIOGEL - Daily Moisture Therapy - Clean Vers
on 25th April 2018
Project featured:BMW - M140i Ident
on 31st July 2018
Project featured:Pioneer Dj - HDJ-X5BT 'DEEPER CONNECTION'
on 12th December 2018
Project featured:Volvo XC90 - Drive The Future
on 8th July 2020
Project featured:Skoda - Citigo e iV ( Dir Cut )
on 4th November 2020
Project featured:Skoda OCTAVIA | Ambient Lighting
on 16th February 2021
Project featured:Augustinus Bader - The Eye Cream , The Serum
on 29th September 2021
Project featured:SKODA Enyaq iV | Heat Pump
on 19th November 2021
Project featured:SUZUKI Vitara - Global Campaign - Directors Cut 90s
on 16th January 2022

Martin Swift has been a Contributor since 3rd September 2020.

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Creativepool member since 18 August 2016