Martin Swift Commercials Director

ABOUT

My approach was to craft a series of films celebrating football and the collective betting experience with Betfair 'Combipartido.' app. Inspired by classic football brand ads, building anticipation for Euro 2024 tournament, highlighting the passion and camaraderie of fans. The films feature four spirited fans starting impromptu kick-about matches in public spaces.

CLIENT | Betfair, International

AGENCY | Native, London

AGENCY PRODUCER | Laurence Glover

AGENCY CREATIVE | Aiden Roworth

PRODUCTION Co | Glover Films

DIRECTOR | Martin Swift

DOP | Tony May

1ST AD | Jorge Dolz

CAST & FOOTBALL TALENT | Felipe Hodgson, Francesc Munoz, Malouf Noormohamed, Godbless Osigho, Anna Rodriguez, Lisus Perez

LOCAL PRODUCER | Peter Connor, Barcelona

LINE PRODUCER | Regina Khanipova, Herman Maingast

ART DEPARTMENT | @AleCami

WARDROBE STYLIST | Sofia Marino, Judith Rodriguez

EDITOR | Nick McCahearty

MUSIC | Michael Powell

SOUND FX | Forever Audio

POST PRODUCTION | Pickled Post

MADEIT CREDITS

  • BetfairClient
Project featured: on 25th June 2024

BetFair | Euros 2024 - Station

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