Marketing Agencies

Marketing agencies plan and run the activities that build demand: brand and go-to-market strategy, paid media (search, social, programmatic), content and SEO, email and CRM, creative production, and analytics. Full-service agencies cover the whole stack; specialists focus on a single channel or audience.

Project work typically runs $10,000-$100,000 depending on scope; ongoing retainers commonly fall between $5,000 and $50,000 per month for mid-market brands, and higher for performance accounts with large media budgets, where agencies often also take a percentage of spend.

Retainers suit always-on programmes (performance, content, social) where momentum compounds. Projects suit defined deliverables - a launch, a campaign, a rebrand. Most brands run a retainer for steady-state work and commission projects for spikes.

Full-service agencies reduce coordination overhead and keep strategy and execution aligned. Specialists go deeper on one channel and often outperform on it. Larger brands frequently run a lead full-service agency plus specialist partners for performance or social.