About me

With over 25 years' experience as an art director and designer in agency environments in Australia and overseas, I has been involved in all aspects of creative campaign development across a broad range of industries and markets. At Wellmark, a specialist healthcare agency, I have spearheaded a number of highly successful integrated marketing campaigns for brands including Alfred Health, Austin Health, Baptcare, Bristol-Myers Squibb, GlaxoSmithKline, Ipsen, Circadian Technologies, Baker IDI, Dairy Australia, HBA, Australian Unity, Monash Business School, St John of God Health Care, Vision Eye Institute and Cancer Council Australia. I direct and lead the creative team in all aspects of campaign development.

My previous experience covers all disciplines including advertising, design, brand identity, DM, digital, packaging as well as radio and TV, encompassing a diverse range of consumer categories. My background in all varieties of agency & communication environments, has exposed me to integrated communications, in both consumer and B2B markets. I have an unrelenting passion for all design and communication at all levels.

Some of the major brands I have worked on both in Australia and abroad include, Amcor, Australia Post, Australian Unity, Avis, AXA Health, British Airways Holidays, British Paints, BT (British Telecom), Burnet Institute, Cable & Wireless, CGU Insurance, Diners Club, Dulux, GE, Gillette, HBA, John Sands, Merrill Lynch, Midlands Bank, Motorola, National Trust, SAAB, Sony, Schweppes, Tigi Haircare, VicRoads, Vodafone and Volkswagen

Essentially, I pride myself on being a harding working creative who is passionate about what I do.

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