About me

With over 25 years' experience as an art director and designer in agency environments in Australia and overseas, I has been involved in all aspects of creative campaign development across a broad range of industries and markets. At Wellmark, a specialist healthcare agency, I have spearheaded a number of highly successful integrated marketing campaigns for brands including Alfred Health, Austin Health, Baptcare, Bristol-Myers Squibb, GlaxoSmithKline, Ipsen, Circadian Technologies, Baker IDI, Dairy Australia, HBA, Australian Unity, Monash Business School, St John of God Health Care, Vision Eye Institute and Cancer Council Australia. I direct and lead the creative team in all aspects of campaign development.

My previous experience covers all disciplines including advertising, design, brand identity, DM, digital, packaging as well as radio and TV, encompassing a diverse range of consumer categories. My background in all varieties of agency & communication environments, has exposed me to integrated communications, in both consumer and B2B markets. I have an unrelenting passion for all design and communication at all levels.

Some of the major brands I have worked on both in Australia and abroad include, Amcor, Australia Post, Australian Unity, Avis, AXA Health, British Airways Holidays, British Paints, BT (British Telecom), Burnet Institute, Cable & Wireless, CGU Insurance, Diners Club, Dulux, GE, Gillette, HBA, John Sands, Merrill Lynch, Midlands Bank, Motorola, National Trust, SAAB, Sony, Schweppes, Tigi Haircare, VicRoads, Vodafone and Volkswagen

Essentially, I pride myself on being a harding working creative who is passionate about what I do.

Skills

Advertising, Art Direction, B2B, B2C, Brain storming, Brand / Logo Design, Branding, Direct Mail, Editorial Design, Exhibition Design, Graphic Design, Marketing, Packaging Design, Photoshop, Picture Research, Print, Print Design, Radio, Studio Management, Typography, Visual Layout, Visualising, Web Design

Sector Experience

Advertising, Branding, Communications, Creative Services, Design, Healthcare

Awards

AMI Awards, ARA, IPA Effectiveness Award - Gold, PRIME Awards, The Creative Floor

Clients

Alfred Health, Baptcare, Care Pharmaceuticals, Eisai, Newlife IVF, RACGP, Takeda, Vision Eye Institute, Ypsomed

Trade Associations

MADC

Recommendations
- 
Currently No Recommendations
Achievements
Annual 2020 ShortlistChristmas Cocktail Book - Self PromotionGraphic Annual 2020 JudgePublishing
Project featured:Alfred Health Preventative Health Projects
on 2nd March 2020
Project featured:Austin Health Branding
on 3rd March 2020
Project featured:NATIONAL COVID-19 LIVING EVIDENCE TASKFORCE
on 23rd April 2020
Project featured:Christmas Cocktail Book - Self Promotion
on 5th August 2020
Contract
Perm, Freelance, Remote
Location
Melbourne, Victoria, Australia
Skill Level
Senior, Director
Languages
English
Creativepool member since 9 January 2020