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About me

Creative, copywriter and co-founder of the agency Coming Soon, Marcelo Lourenço is the author of "Despicable", the anti-racism ad that became the most-watched Portuguese commercial in YouTube's history. After leading the creative direction of some of Portugal's top agencies, he founded Coming Soon in 2018. Since then, the agency has ranked among the national top 20 and was twice named Portuguese Independent Agency of the Year by El Ojo de Iberoamérica. His 2024 campaign "Surfing Through the Odds" was one of the most awarded Portuguese campaigns of the year, earning recognition from Clio, Cannes Lions, ADCE, One Show, and the Grand Prix from Journalists at the Clube da Criatividade de Portugal Festival. Marcelo is also a columnist for Marketeer magazine, where he writes and illustrates the monthly comic column "Corta para Packshot", a humorous take on creative life and the behind-the-scenes of the advertising industry.

Details

AvailabilityLooking for work

ContractPerm

LocationLisbon, Portugal

Skill LevelDirector

LanguagesPortuguese / English

Tagged Job TitlesCopywriter, Creative Director

Achievements

ShortlistedJudge

See all achievements

Recommendations

Currently No Recommendations

Skills

Marketing Strategy

Sector Experience

Automotive, Education, Fashion, Gambling, Household Care, Magazines & Comics, Publishing, Retail, Social Network / Community, Sports, Technology, Transport

Clients

ActivoBank, BETCLIC, Wook

Awards

Cannes Lions - Gold

Activity

Connections1 Followers182 Following3

Likes17

Creativepool member since 10 February 2016

Marcelo's achievements

Site Achievements

Top 25

4 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2025

Creative Team of the Year Shortlisted

Judging

Marcelo Lourenço has sat on the Creativepool Annual jury.

Annual 2026 Judge Copywriting

Featured work

Work picked by the Creativepool editors for the homepage.

Stupid Ideas

10 April 2026

Thank You

8 July 2025

Don't be a Sideline Bully

27 June 2025

Raise the Finger

6 July 2023

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