About me
Creative, copywriter and co-founder of the agency Coming Soon, Marcelo Lourenço is the author of "Despicable", the anti-racism ad that became the most-watched Portuguese commercial in YouTube's history. After leading the creative direction of some of Portugal's top agencies, he founded Coming Soon in 2018. Since then, the agency has ranked among the national top 20 and was twice named Portuguese Independent Agency of the Year by El Ojo de Iberoamérica. His 2024 campaign "Surfing Through the Odds" was one of the most awarded Portuguese campaigns of the year, earning recognition from Clio, Cannes Lions, ADCE, One Show, and the Grand Prix from Journalists at the Clube da Criatividade de Portugal Festival. Marcelo is also a columnist for Marketeer magazine, where he writes and illustrates the monthly comic column "Corta para Packshot", a humorous take on creative life and the behind-the-scenes of the advertising industry.
Skills
Sector Experience
Automotive, Education, Fashion, Gambling, Household Care, Magazines & Comics, Publishing, Retail, Social Network / Community, Sports, Technology, Transport
Awards
Clients
on 6th July 2023 Project featured:Don't be a Sideline Bully
on 27th June 2025 Project featured:Thank You
on 8th July 2025 Project featured:Stupid Ideas
on 10th April 2026