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In a campaign that pays homage to the great Hollywood battle films, we introduce a medieval general who makes an epic speech to his troops, thanking all the "heroes" for giving us more idle time to play at Betclic Casino. That's the film "Thank you", a branding campaign for Betclic Casino. Its main role was to increase brand awareness. However, business results are important and we can say that both goals were achieved. After the launch of the campaign we saw an increase in awareness (+5%), ad awareness (+17%), consideration (+42%), purchase intent (+10%), number of players (+60%) and increase in turnover (+5%) - data from YouGov and Betclic.