About me

31 years total, out of which 6 years in advertising, 25 years in writing and 1 in clumsy rollerblading. I worked in major advertising agencies like Leo Burnett, Publicis and McCann, creating campaigns and writing copy for clients like Jeep, Samsung, Marlboro, Nestle, UNICEF, Coca-Cola etc. Previously I worked as a journalist, ghostwriter and translator. 2017 is the year I decided to go freelance.

BA in Serbian & World Literature. Living in Belgrade, Serbia.


Advertising, B2B, B2C, Branding, Content, Copywriting, Creative Direction, Digital Strategy, Experiential Marketing, Journalism, Script Writing, Social Media, Teaching / Lecturing, Writing

Sector Experience

Brand Experience, brand positioning, Campaign concept, Creative concept, Event concept, FMCG, Slogans, Trade Marketing


Alcatel, Alfa Romeo, Coca-Cola, Fiat, Jeep, Kinder Surprise, L'Oreal Paris, Marlboro, MasterCard, Nescafe, Nestlé, Philip Morris International, Samsung, Unicef

On the web
Tagged Job Titles
Freelance, Temp-Perm, Part time, Remote
Skill Level
Middleweight, Senior
Serbian/ Croatian (native), English (fluent), French (beginner)
Creativepool member since 2 September 2016