The online discount voucher industry is booming. One 2015 study showed that a third of UK adults are routinely looking for discounts when shopping online - that’s up almost half from the year before. But in the same study, 35% of participants had never used an online discount. So what can voucher websites do to attract these people and make sure they are getting the same great deals as everyone else? How can voucher websites change and evolve to become even more useful to their customers? The customer centric team of the leading vouchers provider - VoucherBin.co.uk - have been carrying out research to make the usage of voucher codes simpler and more customer friendly.
1. Easy availability of active vouchers
Most of the time customer’s pain points are to patiently scour through bunches of vouchers to find successfully working voucher codes, since a majority of them are inactive. Voucher sites should have built-in systems to filter out the active vouchers from the ones which are working. VoucherBin is a one such classic exmaple; they have developed an automated algorithm which uses machine learning and various other signals to address this problem. With the amalgamation of technology & emotional intelligence they have remarkably improved the usability and user experience of voucher code users. lifting validity rates from a base point of 45% up to the current average of 69%. Vouchers should be freely available for any site visitor, and access shouldn't require registration. To use the codes, simply enter them when ‘checking out’ on the relevant website or produce the printed voucher in the restaurant or shop.
2. Curtailing the monthly budget limit
Using a voucher should be a nice bonus to an already planned purchase. It’s important to do research to find a great price for a product first and make sure you don’t spend more than you meant to just to use a voucher. Voucher websites could help by offering a feature where customers can set a monthly spend limit. This would ensure customers are not spending more than they can afford but still gaining the benefits of discounts.
3. Spreading the word
Sites could also make finding and using a voucher a more social experience - if you find a great deal, of course you want to tell your friends about it! Once a customer makes a purchase using a voucher, it should be quick and easy to share that news onto social media. The voucher site can add a pop-up after checkout that can initiate a posting to various social media platforms if agreed to. This makes the process of sharing a voucher with friends extremely simple.
4. Refer & Earn
A referral scheme is also a great way for websites to say thank you to customers that help to share great deals. If a customer could earn points or rewards when a friend they referred made a purchase - not only has their friend benefitted from a great offer but the initial customer has too. The voucher industry is booming but it’s reassuring to see websites not taking that for granted. By implementing new features and continually seeking to understand and serve their customers better, they can provide a useful service that customers can enjoy using.
Mohd Istiyak Mansoori October 20th, 2015, around noon
Hello sir