Personal branding is an extremely important tool in order to stand out amongst the competition in the advertising industry.
Whether you're trying to attract the attention of ad agencies or you are looking to jumpstart your freelance business, how you portray yourself is of the utmost importance. So this video is over just that. It's time to learn how to brand yourself. Let's get to it.
As creatives, we tend to sneer at the concept of “business”, at least in public. Our work is, after all, heartfelt, honest and pure and exists to elevate ideas and mould minds. It also exists, however, to make money. Because acumen and...
Posted by: Benjamin Hiorns
Times have changed since the halcyon days of Mad Men. Many agencies are established enough that they rarely (if ever) need to go through the traditional pitching process. For smaller agencies, however, or for situations where a brand is the belle of...
Posted by: Benjamin Hiorns
The popularity of digital video content is undeniable. Facebook, YouTube, Instagram and TikTok, all heavily video-based, are among the top social media platforms. For many young audiences, these platforms, along with a host of streaming services, are...
Posted by: Taker | Maker