Social Media advertising is still one of the most underpriced and efficient ways to market your brand or business to your customers.
Unfortunately, many clients are spending the smallest fraction of ad dollars on it. It's up to us as advertisers to unmask the opportunities that Facebook, Twitter, Instagram, Snapchat, and many other platforms provide in order for our brands to connect with their consumers on a more personal and effective level.
As creatives, we tend to sneer at the concept of “business”, at least in public. Our work is, after all, heartfelt, honest and pure and exists to elevate ideas and mould minds. It also exists, however, to make money. Because acumen and...
Posted by: Benjamin Hiorns
Times have changed since the halcyon days of Mad Men. Many agencies are established enough that they rarely (if ever) need to go through the traditional pitching process. For smaller agencies, however, or for situations where a brand is the belle of...
Posted by: Benjamin Hiorns
The popularity of digital video content is undeniable. Facebook, YouTube, Instagram and TikTok, all heavily video-based, are among the top social media platforms. For many young audiences, these platforms, along with a host of streaming services, are...
Posted by: Taker | Maker