Displaying 1 - 24 of 24 results
A rather saucy new campaign for Durex Canada attempts to reignite the passion between young couples who might have let their flames die down, or keep them in reserve for “Special occasions.” The “Why Wait” campaign encourages...
Posted by: Creativepool Editorial
Valentine’s Day is a holiday beloved by few. For many of us, it’s little more than a cynical stopping gap between Christmas and Easter to claw at our pockets. There appears to be a disconnect, however, between how much we care about...
Posted by: Benjamin Hiorns
If you thought the bog-standard former Love Island contestants and overly enthusiastic gamers that make up so much of the influencer space were bad, you ain’t seen nothing yet. This year, with AI entrenched in our culture in a way that would...
Posted by: Benjamin Hiorns
Strange times provoke strange thoughts - not helped when the news is a constant barrage of mixed messages about how we’re all going to be doing economically in the next few years - and what’s bothering me is what kind of an economy are we...
Posted by: Richard
”No donkey chases the carrot forever. He catches on. And quits.” If you remember this line, you either love the advertising industry and have read up on its history, or you are part of a very select demographic, lucky enough to have seen...
Posted by: Antonino Lupo
There is a fine line separating sympathy and blunt exploitation, which means it takes as little as a misinterpreted image to fall on the wrong side of a conversation. COVID-19 is proving to be an ‘unprecedented time’ and a...
Posted by: Antonino Lupo
What goes best with a strong drink? A great tune of course. Something Copper & Kings know only too well. Copper & Kings are an American drinks brand from Louisville, Kentucky who specialise in (amongst other spirits) American Brandy enhanced with a...
Posted by: Kate Lewin
Technology, eh? Undoubtedly very handy, but full of concepts with funny names and purposes seemingly designed to befuddle and confuse. Take 'offbeat 360° video' for example. Who on earth would have the first idea what that is? Perhaps not you,...
Posted by: Magnus Shaw
A few years ago, I arrived at Stockport station in Cheshire. It was early morning and I was feeling distinctly peckish. Fortunately, as I reached the foot of the stairs from the platform, a well-known retailer of baking goods was holding a promotion,...
Posted by: Magnus Shaw
Travelodge - Travelodgical Here's an interesting thing. While Lenny Henry camps out in a railway station in their competitor's campaign, Travelodge pitch in with their guests as Sesame Street puppets. Other than comfort, I'm not entirely sure what...
Posted by: Magnus Shaw
Something has gone terribly wrong with the strapline. Not just a particular strapline, but straplines in general. And I don't mean they're just not much cop these days (although as American 'Realise The Potential' Express will tell you, they're not)....
Posted by: Magnus Shaw
Easter, eh? Not as big as Christmas, and yet more substantial than Pancake Day. Still, a very good time to slow down and kick back. Here's what you'll need: some high-quality family members or friends, and small amounts of chocolate crafted to look...
Posted by: Magnus Shaw
So yeah, the Brits happened. David Bowie cleaned up, blah blah blah. Oooh, yes, there was that controversial bit at the end of his speech about Scottish independence. But the fact that that was the most newsworthy aspect of the night doesn’t...
Posted by: Ashley Morrison
Happy new year to all you Creativepoolers. Hope you had a blast - and not necessarily of reality. Lord knows we have enough of that for the rest of the year, so I hope you had a day off from the doom. I wonder how many of you went down to the Thames...
Posted by: Ashley Morrison
As prizes go, having your own pub built is quite a nice thing to win. But so it was when McCann Manchester was voted global agency of the year across all of McCann Worldgroup. Having won the award this year, the Manchester-based communications...
Posted by: Ashley Morrison
There can be few things more cringey than a big corporation “trying to be yer mate”. (I'm taking the whole dads-dancing-at-weddings thing as read, obviously.) And yet, time and time again, they try to make out that they value me, you and...
Posted by: Ashley Morrison
Our friends at the ASA have announced they are investigating the Government-backed campaign which saw vans driving through London, calling on 'illegal immigrants' to leave the country or face arrest. This follows 60 complaints and, despite some...
Posted by: Magnus Shaw
We like Galaxy chocolate bars, I think we're all agreed on that. Lovely, creamy, sugary sledges of tooth rotting gorgeousness, all bundled in delightfully gold foil - wonderful stuff. Mind you, we shouldn't be surprised we think this way, because for...
Posted by: Creativepool
by Magnus Shaw. In this age of fitness fanaticism and dire public transport, it's not unusual to see people arriving at the office on a bicycle. How they find the stamina, I can’t begin to guess, but I don’t think they take the Lance...
Posted by: Creativepool
By Magnus Shaw Helping the postman to haul several swollen mailbags through my front door, it occurs to me that Valentine's Day is also a busy time for the perfume industry. As most blokes are spectacularly unimaginative when it comes to buying...
Posted by: Creativepool
by Magnus Shaw Freelancing - it's a tough old game, eh? You don't know if you're coming or going half the time. Working in your jim-jams one day, sipping a latte in a la-di-da marketing agency the next. Occasionally you even miss "Cash In The...
Posted by: Creativepool
The Museum of Everything is perhaps one of my best finds since moving to London two years ago. Its former incarnation was tucked away down a side road in the quite unlikely and rather flash setting of Primrose Hill. They are a corporation who...
Posted by: Creativepool
We all do. Let's face it, that's the honest answer. We're all creatives, therefore we're all big, blinking show-offs, therefore we want our work splashed across a ruddy great DPS in the next available issue of CR. And don't say you don't, because you...
Posted by: Creativepool
What do you call a designer who can't draw or use a computer? That's right. An art director. I found that posted on a blog. Ouch. And yet it is true that the role of the art director has been transformed by technology. When I was the creative...
Posted by: Creativepool