Magazine

displaying 1 - 13 of 13 results

*

Workshop

Get the most from the hard work you perform by Halcyon Management

Are you looking for better returns from the hard work you perform? As freelancers become more common in the work place so do the solutions that enable contractors to maximise their earnings. From Limited Companies to offshore trust solutions. Which...

Posted by: Creativepool
*

Inspiration

Classy Creativity: a Chat with Cheddar Creative

It takes guts to find the courage to start from scratch. It can go either way. Too many have fallen under the weight of poor planning, but those who have succeeded give us hope that we can do the same. Cheddar Creative is a prime example of that. In...

Posted by: Creativepool Editorial
*

Leaders

Powered by experience: welcome to the future of marketing 

Millennials and Gen Z consumers are over owning “stuff.” Instead, they’re after memories - 82% said they’ve participated or attended at least one live brand-related experience, according to Eventbrite, while 72% said...

Posted by: Creativepool Editorial
*

Leaders

Airbus planning to test Flying Cars by the end of 2017

In a move that will delight anyone who has ever seen Back to the Future 2 or The Fifth Element, Airbus is reportedly planning to test self-piloted personal aircraft by the end of the year, primarily as a means of reducing traffic on inner-city roads....

Posted by: Creativepool Editorial
*

Leaders

Amazon's first brick & mortar

As a self-professed creature of the online age, a solid 90% of my shopping is done from the comfort of my own home, most often at my office desk, occasionally whilst on the toilet (don't tell me I'm the only one). As such the idea of a brand such as...

Posted by: Benjamin Hiorns
*

Leaders

The great Google betrayal.

Like so many love affairs, our relationship with Google arrived unexpectedly, blossomed fabulously and soured rapidly and bitterly. We've thought fondly of companies before - Cadbury for their caring, socialist roots; Virgin for their casual...

Posted by: Magnus Shaw
*

Features

Taxing. What we can learn from the Starbucks fiasco.

by Magnus Shaw. There's only one thing that surprises me about the Starbucks saga, and it isn't their reluctance to pay tax. As large corporations are only really answerable to shareholders, that is to be expected. No, it's the fact they thought...

Posted by: Creativepool
*

Features

Erase and rewind - Is TV advertising a broken model?

Watching the ridiculously good 'Homeland' last week, I was struck by how absorbed and tense I was - transfixed as Carrie ducked and hid to avoid her pursuers in the alleyways of Beirut. The aroma of exotic spices, heat and sandy dust almost filled my...

Posted by: Creativepool
*

Features

Speakers Corner: Phil Dearson - Advertising is a Tax.

Welcome to the CP Soapbox! Speaker's Corner is an opportunity for industry boffins to take centre-stage and put the (creative) world to rights. But we don't want to stop there! We want comments from 'the floor' so if you've got something you want...

Posted by: Creativepool
*

Workshop

Opinions - Carr trouble. Why bad news needn't be taxing.

by Magnus Shaw Jimmy Carr is recording an episode of the sweary panel show 'Eight Out Of Ten Cats' tonight. A week ago, that news would be no more intriguing than discovering your train has a filthy lavatory. But a week is a long time in a troubled...

Posted by: Creativepool
*

Features

Shouldn't banks just stop advertising?

When you're as reviled as the Black Death, figuring out a productive advertising strategy is quite a challenge. Indeed, some might suggest shutting your fat gob and staying well off the radar might be a good call. But when you're a megalomaniacal...

Posted by: Creativepool

Back to Magazine

ad:
ad:
ad:
ad:
ad: