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The algorithm that could predict the World Cup winner?
Yearly football publication Season Annual co-founders Charlie Sims and Sam T Smith worked on the design and data for the predictor, while the website was designed and coded by Barney Jeffries at...
Posted by: Creativepool Editorial
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Microsoft launches adaptive Xbox controller for gamers with disabilities
Microsoft has revealed a video game controller designed specifically for people with limited mobility. The Xbox Adaptive Controller, which will go on sale later this year, can...
Posted by: Creativepool Editorial
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WCRS - Warburtons
Warburtons (the UK’s largest bakery brand) is bringing romance and nostalgia to the bakery aisle with its newest ad campaign, “Pride & Breadjudice,” which features Peter Kay in the starring role. Premiering this...
Posted by: Creativepool Editorial
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Saatchi & Saatchi and Toyota Disrupt TechCrunch with “The Impossible Quest”
A bold new VR activation made its world debut recently at the TechCrunch Disrupt event. “The Impossible Quest” is a sensory overload VR event that...
Posted by: Creativepool Editorial
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As part of our continuing coverage of the 2016 Cannes Lions Festival of Creativity as official partner, we'll be bringing you the daily highlights from the festival.
Ogilvy & Mather take Glass Lion and Two Grand Prix
On the third day of the Cannes...
Posted by: Creativepool Editorial
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With E3 commencing this week, and the eyes of the tech world honed in on LA, I thought it was about time to take a look at some of the more esoteric news stories of the past week regarding virtual reality, which is bound to be the presiding HOT TOPIC...
Posted by: Benjamin Hiorns
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Ogilvy London & Aardman create Monster Stains
Monster Stains: The Art of Stain Removal
Ogilvy & Mather London have collaborated with Oscar-winning animation studio Aardman on a new campaign for Unilever’s laundry brand Persil. To demonstrate...
Posted by: Creativepool Editorial