Displaying 1 - 9 of 9 results
Recently, Channel 4 Sales partnered with Innovid to launch a selection of interactive video ads (or iVODs) for its 4oD (4 On Demand) apps on iOS mobiles and tablets, becoming the first broadcaster to do so. This means that from this point onwards,...
Posted by: Benjamin Hiorns
No business is invincible. When Covid hit the industry, Ryan Hall from Territory Studio saw businesses big and small crumble under the weight of a scary societal crisis - but it was also a chance to reconnect with the industry's inner self, to find...
Posted by: Creativepool Editorial
Brothers and Sisters - Sunny Sunny, the online lender, is launching a new TV ad - the latest instalment in the brand’s on-going “Life Support” campaign. The ad, created by Brothers and Sisters, transports viewers to a faraway place...
Posted by: Creativepool Editorial
In his latest attempt to educate the world on the obvious, the cult Hotels.com character Captain Obvious has been live-streaming a real countryside all week via Periscope. The literal live stream of a stream isn't just a silly pun either, as it...
Posted by: Creativepool Editorial
DDB Stockholm turn McDonald's Happy Meals in VR experiences! Happy Goggles To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald's has developed the Happy Goggles, an idea developed in collaboration with DDB Stockholm. By...
Posted by: Creativepool Editorial
Genius Gluten Free, the number one bakery brand in the free-from category in Britain, has launched a new digital advertising campaign to drive awareness and educate consumers on the physical benefits of a gluten-free diet. It uses three very...
Posted by: Creativepool Editorial
Kellogg's were recently announced as the new official sponsors of the popular Chanel 4 game show “Deal or No Deal.” The popular cereal brand have chosen to use the opportunity to promote their All-Bran range of cereals, which has recently been...
Posted by: Creativepool Editorial
Comedy might be an incredibly subjective art form, but it's also a very effective one, especially when it comes to advertising. One form of comedy that has always left me cold, however, is the hidden-camera/reality TV setup, which invariably casts an...
Posted by: Benjamin Hiorns
Maxus Partnerships have recently announced a new campaign, known as 'Curry Inspiration' for the Indian food brand Patak's. The brand (which is owned by Associated british Foods), will launch a six figure campaign, running across TV, print, digital,...
Posted by: Benjamin Hiorns
