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Displaying 1 - 33 of 33 results

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Leaders

MY Single Band

Following my last post on the ingenious product design of Chris Godfrey, here is something from the other end of the spectrum i.e the absolutely crap end. Welcome to the world of MY Single Band people! For just £6 you can purchase what is...

Posted by: Jessica Hazel
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Leaders

Match.com makes commitment cool and desirable in these ads

A new campaign created by French agency Marcel and Meetic based on quotes from seven ex-singles presents seven reasons why commitment leads to real relationships for dating site Match.com. The work suggests that moving in together, sharing a...

Posted by: Creativepool Editorial
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Features

Do Brands Still Believe in Love? #ValentinesDay

Valentine’s Day is a holiday beloved by few. For many of us, it’s little more than a cynical stopping gap between Christmas and Easter to claw at our pockets. There appears to be a disconnect, however, between how much we care about...

Posted by: Benjamin Hiorns
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Features

Valentine’s Day 2023 – The ads we’ve fallen in love with this year

How you feel about February 14th is going to depend on a few important factors, including your relationship status and general levels of cynicism. For advertisers, however, it represents the second holy grail of the month (the first being The Super...

Posted by: Benjamin Hiorns
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Leaders

A look at influencer marketing and dating brands

Influencer marketing is on the rise, as influencers prove to be one of the most effective marketing tools in the era of social media. These inspiring social figures can attract hundreds of thousands of followers, bringing a wide array of benefits to...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Recipe - 888sport Recipe has created their first work for 888 Holdings since picking up the account back in June. Kicking off with a global relaunch of the 888sport brand, the “Take ‘em on!” campaign encourages audiences to feel...

Posted by: Creativepool Editorial
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Leaders

Food Revolution Day and yet another viral video

I’m a grumpy git, I know. I never watch Comic Relief and I find Pudsey the giant eye-patched teddy bear more sinister than endearing. For me, there’s nothing more nauseating than being lectured by multi-millionaire...

Posted by: Ashley Morrison
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Inspiration

Who designed punk rock?

For those of you too fresh of face and short of tooth to remember, the punk movement spewed into the mainstream from the basements of Soho and shops of the Kings Road during the feverish summer of 1976. For many, it was the most radical and...

Posted by: Creativepool
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Leaders

#GettingToKnow Martin Talbot, CEO of The Official Charts Company

Tell us a bit about your role! Is there a “typical” day? There is no typical day, but there is a fairly common structure. It kicks off walking Bobby (our puppy) round our local park, while answering a handful of early emails, sending a...

Posted by: Creativepool Editorial
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Features

Gotcha – How to create the perfect April Fools' Day stunt

April Fools' Day has always been a day when brands get to flex their creative muscles and conjure up innovative new ways to trick their customers and convert belly laughs into clicks. This year was no exception, with brands across the globe taking to...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on freelance sound designer Toby Griffin

How did you get into the industry? I had a fascination with drumming as a child, bought my first kit when I was 14 and formed a local band the following year. I turned professional with The Meteors in ‘87 and spent a couple of years touring...

Posted by: Creativepool Editorial
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Industry

Relevance or death - The importance of relevant experiences

There is increasing pressure on the retail sector during the peak holiday season, commencing with Singles Day and Black Friday in November and ending with the January sales. With the busiest time of the year for planning holiday marketing campaigns...

Posted by: Creativepool Editorial
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Industry

Aural sculpture - Shaping the virtual sounds of the future

In 2021, amp predicted a rise in investment in audio branding and audio-focused content. As many brands shifted to more immersive digital storytelling and e-commerce, the role of sound in branding across all industries has significantly changed. New...

Posted by: Creativepool Editorial
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Leaders

Who owns the future of sport?

When it comes to engaging the fans of the future, some sporting organisations and sponsors could be doing more. Imagination's Creative Strategist, Alex Beazley-Long, discusses below. A changing landscape In the past, sports organisations did not...

Posted by: Imagination
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Leaders

Leo Burnett's 2017 Cannes Lions Predictions

Leo Burnett has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity. The annual Leo Burnett Cannes Predictions has a track record of nearly 85% accuracy in...

Posted by: Creativepool Editorial
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Inspiration

Creativepool City Guides: Stockholm

Stockholm’s creative energy is dynamite, something evidenced by the sheer amount of agencies and digital pioneers who are expanding from their Stockholm bases to open offices further afield in Europe and even as far as America. Chances are, if...

Posted by: Kate Lewin
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Workshop

What is the future of creative talent?

Creativity in London is in a great place and the output of agencies is now as diverse as ever. Sure; there are still fantastic TV ads, such as this years British Arrows Commercial of the Year by AMV’s Mike Sutherland and Ant Nelson for Currys...

Posted by: Gemini People
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Leaders

Seymourpowell unveil a vision of future first class air travel

Nobody enjoys long-haul plane journeys. They're cramped, noisy, either too hot or too cold, and it's almost impossible to get comfortable, even in first class. All this could very well change in the near future, however, if Seymourpowell has anything...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Crispin Porter + Bogusky – Turkish Airlines Turkish Airlines – Fly to Gotham City With the heavily anticipated Batman v Superman: Dawn of Justice set to launch this Spring, many brands will undoubtedly be clambering to get in on the action....

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

Core – RSVP The Australian dating site RSVP has appointed advertising agency Core as its agency of record following a three-way competitive creative pitch. Despite increased competition from free and paid services, more than half of Australians...

Posted by: Creativepool Editorial
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Leaders

They may sell vacuum cleaners, but why are Queen so popular?

There's nothing new about TV ads using pop songs in their soundtracks. Think of all those Levis ads from the eighties - not only did they shift truckloads of jeans, they made the tunes hits all over again. From the Spice Girls flogging crisps, to The...

Posted by: Magnus Shaw
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Leaders

The blurred legal lines between inspiration and stealing.

When does homage become theft? And when does inspiration tip into plagiarism? Can a creative endeavour ever be called completely original? These were the questions facing a U.S. court, which last week found in favour of the family of the late soul...

Posted by: Magnus Shaw
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Leaders

AdWorld Roundup: Accounts

Shop Direct Takes The Cake Shop Direct, the owner of digital retail brands such as Very and Littlewood's, recently named the Cake group as its retained PR agency following a competitive pitch. Lee Publicity will contain to be kept on retainer as...

Posted by: Benjamin Hiorns
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Leaders

mmadigital hires Phil Howells as creative consultant

mmadigital, the Manchester-based specialist online marketing agency for the legal sector, has completed a hat-trick of summer hires by appointing Phil Howells, the creative genius behind the “It's a bit of an animal” campaign for...

Posted by: Benjamin Hiorns
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Inspiration

CP Loves... On The Skids. One song, two great campaigns.

by Magnus Shaw Even readers of my advanced years may struggle to remember The Skids. Formed in Dunfermline in 1977, the band bridged the final days of punk rock and the birth of new wave pop. They were pretty successful too. Singles 'Masquerade',...

Posted by: Creativepool
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Features

Take your pick. Why consumer choice is not always a good thing.

Social media is currently the marketing Holy Grail. Formerly sceptical clients are now convinced that, properly leveraged, Facebook and twitter will open up a treasure trove of commerce. Against this backdrop, Dutch airline KLM is offering its...

Posted by: Creativepool

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