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Leaders

To hug or not to hug? The 'right' way to greet colleagues and clients

Who'd have thought that greeting people would become such a 21st century problem? Of course, the protocols for saying 'hello' and 'goodbye' have varied from culture to culture, country to country, for millennia. Indeed, in France (where they're very...

Posted by: Magnus Shaw
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Inspiration

Churning through lockdowns with UKTV and Peter Allinson - #AnnualSpotlight

"When the going gets tough, the tough get going." It is with these immortal words by Billy Ocean that Head of Design at UKTV Peter Allinson recounts his own experience with the past year of lockdowns and restrictions, moments of doubt and anxiety for...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

BMF - ALDI Whilst it was once seen as the butt of a not particularly amusing joke, thanks to a significant brand refresh over the last few years, ALDI is now known for everyday groceries, special buys and low prices. However ALDI still isn’t...

Posted by: Creativepool Editorial
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Leaders

The Ad Council gets under our skin

A surprisingly moving new campaign from the non-profit Ad Council group has been making some big waves this week. A film shot on Valentine's Day called “Diversity & Inclusion” made its online début on Tuesday and sent the internet into floods of...

Posted by: Creativepool Editorial
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Inspiration

Core blimey. Why is Apple's new ad so flavourless?

Apple used to do great ads. The silhouettes of iPod users, offsetting the machine's white wires, were tremendously vivid, recognisable and memorable - classy and classic brand design. Then there were the dancing, multi-coloured iMacs, animated to...

Posted by: Magnus Shaw

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