Displaying 1 - 21 of 21 results
Global consultancy Prophet has launched its Brand Relevance Index (BRI), a ranking of the most relevant brands in consumers’ lives today. Surprisingly, post-Brexit, only two British brands were featured in the Top 20; department store John...
Posted by: Creativepool Editorial
Dan Crowder is Founder and Managing Director of design recruitment agency Craft. Based in Manchester, Dan founded Craft in 2014. With its network of the best creatives in the industry, the Craft ambition is simple: to enhance the studios, careers and...
Posted by: Creativepool Editorial
Billy Jones, senior director of brand marketing at Hootsuite, takes us through the platforms bold new rebrand, developed in-house and by design agency Prophet, which aims to rethink the brand without losing its identity. What was the brief for the...
Posted by: Creativepool Editorial
In this episode: Hosts Dan Maudhub and Phil Jones have the pleasure of speaking to Helen Keyes, Global Head of Brand, Communications & Digital Design at Philips. Chatting about her career beginnings at Raymond Loewy, being mentored and finding out...
Posted by: Wonderful
The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...
Posted by: Benjamin Hiorns
Village Green - New Designers Graduate show New Designers has unveiled a new visual identity, featuring imagery that depicts a mishmash of brightly coloured materials and objects. Now in its 33rd year, the two-week-long graduate show highlights the...
Posted by: Creativepool Editorial
Hato - D&AD Festival London-based studio Hato has elected to involve the public in creating the “collaborative visual identity” for this year’s D&AD Festival, using the ‘Start with a Mark’ campaign to invite people to...
Posted by: Creativepool Editorial
Mindseye MindsEye have announced the signing of directing duo Mindcastle to the MindsEye roster for commercial representation. Danielle Krieger and Casey Warren are MINDCASTLE. Together they create powerful emotional storytelling. They developed...
Posted by: Creativepool Editorial
Above+Beyond Above+Beyond has boosted its strategic offering by appointing Matt Sadler as its first Head of Strategy. Sadler joins the agency from Karmarama where he was Planning Director and will lead Above+Beyond’s growing strategy team....
Posted by: Creativepool Editorial
The Weeknd’s latest music video ‘False Alarm’ is an epic action packed return to POV for Great Guns director Ilya Naishuller, coinciding with the release of The Weeknd’s latest album “Starboy”. The music video...
Posted by: Great Guns
Pentagram - Mastercard The Mastercard logo is arguably one of the most recognisable emblems worldwide, but for the first time in 20 years, Mastercard has thrown caution to the wind by undergoing a thorough rebrand, completed by Pentagram partners...
Posted by: Benjamin Hiorns
Cheil UK – Absolut Vodka Absolut, Pernod Ricard’s leading brand of premium vodka, has handed Cheil UK a global off-trade retail design brief to focus on ensuring a globally consistent in-store brand identity. The agency secured the work after a...
Posted by: Creativepool Editorial
The former iconic BBC headquarters in London's White City are set to be transformed into a mixed-use development, which will comprise a new Soho House club and a hotel, as well as 950 luxury apartments and numerous offices, shops and restaurants. The...
Posted by: Creativepool Editorial
Those in the know (anyone with even a passing interest in performing and/or creating music) will have had their eyes and ears on Anaheim, California last week as the Anaheim Convention Centre hosted the NAMM Show 2015. NAMM (National Association of...
Posted by: Benjamin Hiorns
By now you will almost certainly have seen the front cover of today's landmark edition of Charlie Hebdo. Indeed, it might even be your Facebook profile picture by this point. But whilst the image in question might seem a little tame given the events...
Posted by: Benjamin Hiorns
Nobody was prepared for the abhorrent series of events that befell the staff members of the satirical French magazine Charlie Hebdo yesterday in Paris. The vicious attack, brought on (once again) by nothing but harmless religious satire, shook the...
Posted by: Benjamin Hiorns
A view from Chris Pearce... Charcoal, a substance once restricted to barbecues and gas mask filters, has become major food trend and is popping up in everything from chewing gum to black ice cream. A few years ago, it would have taken a major leap...
Posted by: Persuasion Communications
What are the qualities that allow for some startups to soar, whilst so many others like it stumble at the first hurdle? That’s what global brand consultancy Interbrand set out to understand with its Breakthrough Brands report, now in its second...
Posted by: Creativepool Editorial
2016 has not been a good year for music, and I'm not talking about the fact that Justin Bieber continues his ungodly ascent or the fact that I failed to get tickets for next month's Radiohead gigs. I'm referring, of course, to the simply unfair spate...
Posted by: Benjamin Hiorns
Saatchi & Saatchi has not only announced that they won't be backing the Labour Party for this year's general election, but expect the Conservatives to win. CEO Robert Senior said that, though the agency handled the advertising for Labour's campaign...
Posted by: Benjamin Hiorns
Until recently, I can't say I was overly familiar with the nu-metal band Lostprophets. Now I don't think I'll ever forget them. The crimes to which their former singer has admitted are so monstrous, they leave even the most jaded person reeling and...
Posted by: Magnus Shaw