Displaying 1 - 19 of 19 results
CHI&Partners has partnered with The&Partnership’s experiential agency Muster, content creation studio MPC Creative and global karaoke supplier Sunfly to create an interactive experiential event at Glastonbury for the Royal National Institute of...
Posted by: Creativepool Editorial
With the UK General Election just days away, it's hard to ignore the latest scramble by political parties to enlist influencers in their campaigns. New research from Billion Dollar Boy, a leading influencer agency, highlights that a quarter of UK...
Posted by: Benjamin Hiorns
Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...
Posted by: We Are Tilt
From directing skeleton crews in the middle of Sierra Leone's jungles to creating abstract visuals for fashion shows, over the last decade Chris Light has spent making films, he’s had a lot of fun. As part of the film production company...
Posted by: Creativepool Editorial
This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...
Posted by: Benjamin Hiorns
GTB UK - Ford WPP agency GTB UK and Ford of Britain have launched “Elephant in the Transit,” a new campaign born out of the Channel 4 Diversity in Advertising competition, and then developed into a meaningful partnership with the mental...
Posted by: Creativepool Editorial
Above+Beyond Following a flurry of new business wins, including Ornua Foods, which has seen Above + Beyond propelled up the rankings table, the agency has made two senior hires to its creative department. Ben Da Costa has been hired as Creative...
Posted by: Creativepool Editorial
IBM’s finding that 70% of people aren’t impressed with digital brand experiences has echoes in tech history according to Tariq Khan, Director of Interactive at TMW Unlimited. Tariq Khan (far right) with Chris Buckley (left) and Chris...
Posted by: Creativepool Editorial
In the rush to pin the butterfly of ‘experience’, are over-complex strategy creating their own problems, rather than helping deliver better customer services? It’s my contention that over-complicated ‘road maps’ of...
Posted by: Richard
Any professional chef worth their muster will argue that good food can be art, in that it can elicit a variety of strong emotions. Indeed, one could argue that chefs have more to work with, as they are not only working with the aesthetics of a meal,...
Posted by: Creativepool Editorial
“Superfast broadband is much faster and more reliable than standard broadband. It lets you make video calls, do homework online and stream music, all at much higher speeds - and all at the same time.” That’s what the Government...
Posted by: Magnus Shaw
Let's face it, if you're going to have your face on millions of coins, you're going to want to be pleased with the chosen image. So let's hope Her Majesty is not going to be ordering any beheadings after this morning's unveiling at the National...
Posted by: Ashley Morrison
In a move that is far from surprising, given their relationship with the Conservative Party, M&C Saatchi have been named as advisors on Better Together's campaign, which urges people to say “No” to Scottish independence. M&C Saatchi will...
Posted by: Benjamin Hiorns
As a copywriter, one of the first jobs I had was to write a series of scripts and headlines for Mel Smith and Griff Rhys Jones. So I was rather sad to learn of Mel's death at the weekend. Funnily enough, I was also reminded of the comedy twosome...
Posted by: Magnus Shaw
Creativepool recently joined in with an initiative set up by Andi B where he was challenged to wear a new t-shirt every day of the year. Sounds like fun we thought, and who else are we going to get to wear those bright pink t-shirts of ours? Here's...
Posted by:
Little monochrome squares are everywhere now. They are pretty ugly and clunky and it has to be asked how many people are willing to get their smartphone out whilst waiting for the tube or the bus and scan in the nearest advert or poster, I can't say...
Posted by: Creativepool
Today it has been announced that a Paddy Power advert depicting a team of blind footballers who mistake a cat for a ball during a match, has been banned. This can't come as any surprise to the bookmaking giants who are no strangers to controversy as...
Posted by: Creativepool In 1978 a poster appeared in the high streets of Britain. Placed by Saatchi & Saatchi for the Conservatives, it showed a long line of workless Britons under the line 'Labour Isn't Working'. That poster is now widely considered to have been...
Posted by: Creativepool
Politics and marketing have never been so closely entwined in an age of 24-hour news and false facts. But after three years of Brexit burnout, the marketing teams behind the parties fighting in today’s historic general election have never had a...
Posted by: Benjamin Hiorns