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Leaders

Account Wins of the Week

VCCP Nationwide has appointed VCCP as its lead advertising agency in a move to keep the momentum going behind the revamped brand building strategy launched last year. VCCP will take over lead duties on the £20 million account from 18 Feet and...

Posted by: Creativepool Editorial
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Features

Game, set, match made in heaven – when brand alignment works. Or not.

For those who think Wimbledon wouldn’t be the same without strawberries and cream and a glass of Pimm’s, you’re not alone. Every year, an estimated 191,000 portions are eaten, accompanied by more than 276,000 glasses of the tipple....

Posted by: Creativepool Editorial

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