Displaying 1 - 8 of 8 results
So here we are: Christmas is over, the new year is all ahead of us, and the road is still long to make another positive year for sustainability - but we might be on the right track. 2020 was an interesting year for the planet in many ways, and brands...
Posted by: Creativepool Editorial
In the highly competitive sugar substitute market, rebranding can be a game-changer. We had the opportunity to sit down with Maor Ofek, Founder of SIDE ST, to discuss the recent rebranding of Resugar. SIDE ST was tasked with transforming...
Posted by: Creativepool Editorial
In celebration of Pride Month, SodaStream has launched its 2022 “Set All Your Colours Free” campaign. In celebration of the groups which are rising within the LGBTQIA+ community and promoting acceptance and tolerance between people,...
Posted by: Creativepool Editorial
SodaStream, the world's leading sparkling water maker brand, took its commitment to looking after the planet even further this year by celebrating Earth day throughout the entire month of April. The crux of the campaign was a pledge to save a million...
Posted by: Creativepool Editorial
When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city. Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic...
Posted by: Benjamin Hiorns
When your brand trades across multiple countries, reproducing a successful marketing campaign from one region in the rest of your markets can appear easy. It seems all you need to do is pay some translators and watch the savings roll in. However, a...
Posted by: Creativepool Editorial
Getty Images, a world leader in visual communications, in partnership with ARRAY Alliance, a creative collective founded by director Ava DuVernay to amplify the work of women and people of colour filmmakers, today announced the launch of the first...
Posted by: Getty Images
There were 800 top advertising bods in attendance at the sell-out Axis Awards show last night, which is one of the industry's top creative award shows and the top creative award show in New Zealand. The show is organised by the Communication Agencies...
Posted by: Benjamin Hiorns
