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Inspiration

Fighting fire with Candour | #CompanySpotlight

This week, we’re shining our company spotlight on the London-based Documentary Production company, Candour. We spoke with Co-founder and producer Zachary Crawley on the studio’s humble beginnings and its current status as a defiantly...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Ajalin Zenon, Global Brand Strategist at Goat

Tell us a bit about your role! Is there a “typical” day? For me there is no such thing as a typical day, more a typical week. It’s important that we start the week prepared in order to deliver the best work for clients. On a...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Switching Off with a Creature and a test card

As a successful UK-based mattress brand, Eve Sleep certainly cares a lot about our sleeping habits and it's probably among the most indicated brands that can actually teach us something about how we sleep. To expose the dangers of bad sleeping...

Posted by: Creativepool Editorial
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Features

Brands and the Cult of Celebrity

Greenlight’s Tim Waine on how icons can still breathe new life into brand campaigns. Remember that ad featuring Cheryl Cole and L’Oréal? Times and trends may change, but celebrity brand endorsements remain one of the most powerful...

Posted by: BENlabs formerly Greenlight
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Leaders

JWT fight depression with brainy humour

Whilst many people who have experienced it might take umbrage with the idea of using humour as a coping mechanism, as someone who has lived with clinical depression for my entire adult life, I can honestly say I wouldn't have made it this far without...

Posted by: Benjamin Hiorns

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