Displaying 1 - 19 of 19 results
To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...
Posted by: Creativepool Editorial
The video game industry is big. Really big. Global revenues for gaming are set to exceed $365 billion in 2023. That’s bigger than the music and movie industry combined. It’s also projected to soar to over three billion daily users by...
Posted by: Creativepool Editorial
Art Directors are the masters of creativity and the ones responsible for steering the visual and thematic heart of a project. They are responsible for what commercial campaigns look like and guide the hands and imaginations of various creatives to...
Posted by: Benjamin Hiorns
Advertising Week Europe recently returned to London’s Picturehouse Central, the event’s first in person gathering for two years. LEAP’s Head of Group Marketing and Business Development Joanne Merecido attended the inspiring...
Posted by: LEAP
When news broke yesterday of Microsoft’s staggering bid to buy Activision Blizzard for a shade over £50 billion, three thoughts immediately ran through my head. Awesome, more games for me to enjoy on Game Pass. Wait a minute, isn’t...
Posted by: Benjamin Hiorns
It’s been a great and unique year for web design. Even as the world started opening up again, the best websites of 2021 demonstrated the need for brands and individuals to jump on the Digital Transformation ship, showcasing their capabilities...
Posted by: Antonino Lupo
It was 2003 when DOTA (Defence of the Ancients), the first true Multiplayer Online Battle Arena (MOBA), hit the shelves of PC gaming. Since then, esports have been on a constant and steady rise, leading to widespread popularisation for a new kind of...
Posted by: Antonino Lupo
Identifying blockchain gaming as a ‘trend’ is misleading, argues Five by Five Australia Client Director Stacia Grooby; but there’s no denying that this technology is set to change the way we think about gaming. Blockchain...
Posted by: Creativepool Editorial
Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...
Posted by: Creativepool Editorial
As the dust settles after another sun-drenched week in the South of France, a selection of industry experts give their views on the key themes in 2019. Aside from the usual networking, parties and late-night Gutter Bar action, here's what else made...
Posted by: Creativepool Editorial
Since winning a People's Choice award in the Creativepool Annual in 2017 for her Ballerina Loft - which imagines where a ballerina might live - Romanian 3D artist and visualiser Elena V Miller's work has received several Spotlight's on the...
Posted by: Creativepool Editorial
If you're a fan of video game art, then you're in the right place. Today’s innovations and improvements in game art design and development have been shaped by the first steps that were taken in the past. Today, video games are considered more...
Posted by: Dream Farm Studios
Cake/Havas London Havas UK’s creative agency Havas London and sport and entertainment agency Cake have bolstered their creative, digital and production teams with three significant, senior hires. Patrick Cahill joins Havas London from...
Posted by: Creativepool Editorial
BETC BETC welcomes Lennie Stern as Head of Creative and Entertainment Strategies. After having worked for Y&R, DDB and Fred&Farid, Lennie joined entertainment agency Dare.Win in 2015 as Associate Managing Director. At Dare.Win, Lennie was in charge...
Posted by: Creativepool Editorial
To launch the new Tiger White wheat beer in Malaysia, Tiger has put its “It all starts with White” platform to the ultimate test by giving beer drinkers the chance to be part of a major creative production unlike any other in history....
Posted by: Creativepool Editorial
Signalling the first signs of Christmas for Quality Street The First Signs of Christmas J. Walter Thompson London has teamed up with Quality Street to signal the real signs of Christmas by showering a street (and a cinema audience) with a blizzard...
Posted by: Creativepool Editorial
VCCP has launched the latest spot in their brand campaign for Macmillan Cancer Support, which builds on the charity's proposition that cancer is something nobody should be facing alone. Called “Mist,” it follows the lead set by the...
Posted by: Creativepool Editorial
This week, Macmillan Cancer Support has launched a new brand campaign from VCCP, which builds on the charity's message that those suffering from cancer should never need to feel like they're alone. It's a sad fact, but most of us will be affected by...
Posted by: Creativepool Editorial
‘Art needs love, dedication and constance' Describe your work in one sentence. I transform ideas in images and projects in Art. What's the most important thing you've learnt in your line of work? -Team working. With a group that believes in...
Posted by: Creativepool