Magazine

Displaying 1 - 2 of 2 results

*

Inspiration

When Branding, Politics & Capitalism Collide

We live in a dangerously divided world where politics, branding, and capitalism continue to collide. Fueled by social media’s immediacy, vast reach, and influence, and a society stoked by activism, we’ve never been more socially...

Posted by: Lysle Wickersham
*

Inspiration

Defining Brand – The Most Misconceived Word In Business

When we launched a firm specializing in helping companies measure, build, and leverage brand and its equity to improve performance and increase returns, we knew naming the firm would be pretty important. After all, our name is our first impression....

Posted by: Lysle Wickersham

Back to Magazine