Huawei and Isobar launch a smartphone livestream from space
In a sensational PR stunt last week, Huawei’s newest flagship handset Honor 8 set a new world record for the “Highest smartphone livestream ever.” The stunt was part of an integrated 360 campaign including ATL, PR and social media to launch the phone by Isobar Sweden. The phone was attached to a weather balloon and set off from the SSC Esrange Space Center in Lapland, northern Sweden. The entire journey was live streamed on Huawei Sweden’s Facebook page. The balloon
