Solve – V Foundation for Cancer Research
Following a national agency search and competitive review, Solve has been awarded the account for The V Foundation for Cancer Research. Based in Cary, NC, The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary basketball coach of North Carolina State. Solve will provide brand positioning and identity, target audience definition, connection strategy, and messaging and implementation across traditional, experiential and digital channels. The timing of the start of the new relationship is especially significant,
