Geometry Global Dubai took home 18 awards at last Wednesday’s Dubai Lynx festival. The awards haul included the top prize of a Grand Prix as well as six Gold, seven Silver and four Bronze in total, making the agency one of the most awarded of the evening. This success comes less than two years after the agency launched in May 2014. The agency had further success in the Young Lynx competition with employee Tiago Cortez recognised as winner in the Integrated category.
Handle on Hygiene
The Grand Prix was awarded in the Outdoor category for the agency’s “Handle on Hygiene” campaign for Unilever’s Lifebuoy. The activation created awareness of the dangers of bacteria on shopping trolleys through an innovation attached to the trolley that dispensed sanitiser gel across the handle before use. The campaign also picked up three Gold, four Silver and Bronze. The agency’s second campaign that was widely recognised at the awards show was Back Off Radio for the Dubai Road and Transport Authority. The campaign aims to tackle the problem of tailgating by using a device that warns drivers if they get too close to the car in front of them. Through the device’s use, tailgating-related accidents dropped by 14.8%, the first drop in four years. The campaign took three medals each in Gold, Silver and Bronze.
"Our Dubai team inspires our whole network with their innovation, and they are doing so from a region that is increasingly taking a prominent position on the world stage"
Pietro Leone, CEO of Geometry Global EMEA, said of the wins: “Congratulations to our team in Dubai on these wins, which prove that transformational ideas combining creativity and effectiveness can be a winning formula. Our Dubai team inspires our whole network with their innovation, and they are doing so from a region that is increasingly taking a prominent position on the world stage, which I find incredibly important and inspirational.”
Back Off Radio
Nick Walsh, General Manager of Geometry Global Dubai, added: “I’m beyond delighted to receive this recognition for the team and the hard work they have put in. Our two multi-award winning campaigns perfectly capture the essence of what we do at Geometry Global: creative activation ideas that subtly change behaviour, making a tangible, measurable difference. In an increasingly busy marketplace, these are the types of initiatives that will drive results and bring about change. We’re pleased to see that the leading creative festivals think so too.”
Agency of the Year Winners
You can find a complete Grand Prix winners list from last week's festival below. As official festival partners, we were on site to catch some rare and valuable time with some of the brightest and best creative minds in the business, so be sure to check the Creativepool Magazine for all the top Dubai Lynx insights and opinions.
Dubai Lynx 2016 Grand Prix Category Winners
Branded Content & Entertainment
No Grand Prix awarded
Other awards: 5 gold, 7 silver, 5 bronze
Creative Effectiveness
Grand Prix: J. Walter Thompson Cairo, Egypt, “Fakka”, Vodafone Egypt
Other awards: 2 Creative Effectiveness Lynx
Design
Grand Prix: Cheil MENA, Dubai, UAE, “Samsung Kalimalock”, Samsung Gulf Electronics
Other awards: 2 gold, 5 silver, 4 bronze
Direct
Grand Prix: J. Walter Thompson Beirut, Lebanon, “The Good Note”, Bou Khalil Supermarché
Other awards: 4 gold, 5 silver, 4 bronze
Film
No Grand Prix awarded
Other awards: 2 gold, 2 silver, 7 bronze
Film Craft
Grand Prix: Du Dubai/Leo Burnett Dubai, UAE, “Verisimilitude at Noon/The Russian Odyssey/Tears of Winter”, Du
Other awards: 4 gold, 8 silver, 7 bronze
Grand Prix for Good
Grand Prix: J. Walter Thompson Dubai, UAE, “I Can Teach You Too”, Dubai Cares
Integrated
Grand Prix: J. Walter Thompson Beirut, Lebanon, “The Good Note”, Bou Khalil Supermarché
Other awards: 1 gold, 2 silver, 2 bronze
Interactive
Grand Prix: MEMAC Ogilvy Dubai & FP7/DXB Dubai, UAE, “Dark Iftar”, Coca Cola Middle East
Other awards: 3 gold, 4 silver, 5 bronze
Media
Grand Prix: BBDO Pakistan Lahore, Pakistan, “The World’s First Billbed”, Moltyfoam.
Other awards: 9 gold, 14 silver, 20 bronze
Mobile
Grand Prix: 3SG – BBDO Ariana, Tunisia, “Backup Memory”, Samsung
Other awards: 2 silver, 4 bronze
Outdoor
Grand Prix: MEMAC Ogilvy Dubai / Geometry Global Dubai / Ogilvy & Mather Singapore, UAE, “Handle on Hygiene”, Unilever
Other awards: 1 gold, 4 silver, 6 bronze
PR
Grand Prix: J. Walter Thompson Beirut, Lebanon, “The Good Note”, Bou Khalil Supermarché
Other awards: 5 gold, 6 silver, 5 bronze
Grand Prix: MEMAC Ogilvy & Mather Doha / MEMA Ogilvy Dubai, Qatar, “Star Pattern / Arabesque / Geometric Motifs”, Qatar Islamic Bank
Other awards: 3 silver, 3 bronze
Print & Outdoor Craft
No Grand Prix awarded
Other awards: 1 gold, 3 silver, 3 bronze
Promo & Activation
Grand Prix: Leo Burnett Beirut, Lebanon, "Merry Balconies”, Procter & Gamble
Other awards: 4 gold, 5 silver, 7 bronze
Radio
No Grand Prix awarded
Other awards: 1 gold, 2 silver, 5 bronze
Media Agency of the Year Winners
SPECIAL AWARDS
Network of the Year
1st place: J. Walter Thompson
2nd place: BBDO
3rd place: Ogilvy & Mather
Agency of the Year
1st place: Impact BBDO, Dubai
2nd place: Memac Ogilvy, Dubai
3rd place: J. Walter Thompson Dubai
Independent Agency of the Year
1st place – King Tut’s Playground, Cairo
2nd place – Spark* Publinet, Dubai
3rd place – Bold Agency, Riyadh
Media Agency of the Year
1st place – UM MENA, Dubai
2nd place – Starcom Mediavest Group, Dubai
3rd place – OMD, Dubai
Lynx Palm Award
1st place – Good People, Beirut
2nd place – Lighthouse Films, Cairo
3rd place – Déjà Vu, Dubai
Dubai Lynx Advertising Person of the Year
Sheikh Waleed Al-Ibrahim, Group Chairman, MBC
Advertiser of the Year
Emirates NBD
YOUNG LYNX COMPETITIONS
Young Lynx Integrated Competition
Tiago Cortez, Geometry Global; Naz Yunt, MEMAC Ogilvy and Lara Kerbaj, Unilever
Young Lynx Print Competition
Victor Haffling and Andreas Schwitter, DDB Dubai
Young Lynx Media Competition
Razan Jalloul and Layan El Hafi, FP7/DXB
Young Lynx Twitter Competition
Hisham Lahouasnia, David Sanchez, Ahmed El Gamal, Alia Abouchaar and Kelly Tomes, Impact BBDO
STUDENT AWARDS & SCHOOLS COMPETITION
Masar Student Creative Award for Print
Sandra Abou Jaoudeh, Académie Libanaise des Beaux Arts
du Integrated Student Award
Chelsea Abi Saab, Lebanese American University
FP7 School Print Competition
Ruqaiya Huzaifa Ali
University of the Year
Lebanese American University
