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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
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creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Leaders
What Will Clients Look For in Agencies in 2030?
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The answer’s a party, what's the question?
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Gender stereotyping: No smoke without fire
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Why flexible working is good for creative business
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The dos and dont's of marketing to students
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Behind the Idea: Bringing boys to men with Gillette
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Feeling twitchy? How the ad industry is upping its game through Twitch
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Would you buy a car from a vending machine?
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Unicorns of retail: How upstart D2C brands are changing the game
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Conscious consumerism (part II): What will we buy into in 2030?
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10 reasons why these Chanel ads should never have been made
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Turn up the volume on your brand identity
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UEFA Super Cup branding bridges east and west
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Behind the Idea: Crushing deadlines for the Financial Conduct Authority
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You'll either love or hate this Marmite sandpaper hack
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Rewriting the rules of advertising
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McDonald’s taps into hype culture for spicy McNuggets drop
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Behind the Idea: Tattoos do the talking for LYNX
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New COPA90 range celebrates 20 iconic moments in football
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Getting the message: How apps and chatbots are changing the way we communicate
Leaders
Love Island: Time for brands to do the grafting
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Paddy Power walks with Brighton Pride
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Smart speakers set to drive the future of e-commerce
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Behind the Idea: Keeping calm with MoneySuperMarket
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How to write a website brief
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Bill Murray & Co return in new Ghostbusters game trailer
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Finding your way with location marketing in a world of choice
Leaders
ghd launches 15th annual Pink campaign for breast cancer awareness
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New Blood winners predict the future of creativity
Leaders
Desperados doubles the size of a room to extend the party
Leaders
Final straw: Oval Space and The Pickle Factory go plastic-free
Leaders
How it was done: Going Full Circle with motion control
Leaders
Why the creative industries need to wake up to mental ill health
Leaders
Two’s a party – why collaboration can help you avoid privacy pitfalls
Leaders
Would you disappear for a Diesel jumpsuit?
Leaders
Match.com makes commitment cool and desirable in these ads
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Blueclaw urges agencies to use FaceApp for good
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Stranger Things star leads team of trailblazers in new Samsung ad
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