Love Island is now ITV2’s most watched show ever, which has made brand association with the programme highly desirable.
The launch of the fourth season of the reality TV show last year, which follows a group of twentysomethings in their quest for love under the Spanish sun, attracted nearly three million viewers, including almost 50% of those in the highly-desirable 16-to-34 age bracket. The show’s
In an industry brimming with creativity and innovation, Benji Wiedemann stands out as a beacon of inspiration and strategic vision. As the Co-Founder and Executive Creative Director at Wiedemann Lampe, Benji's journey is a testament to resilience,...
Posted by: Creativepool Editorial
In this insightful interview, we dive deep into the professional journey of Kimi Gilbert, a Managing Partner at Future Factory, a leading business development consultancy in London. With a career that spans over a decade at Future Factory, Kimi...
Posted by: Creativepool Editorial
The world of advertising has not always been seen as the (mostly) fair and inclusive industry it tries to be today. In fact, even today women only hold around 29% of leadership roles among the top ad agencies but that’s somewhat offset by the...
Posted by: Benjamin Hiorns
