With Christmas ad spend set to hit an all-time high, the race is on again to achieve the coveted most memorable ad.
Previous years have taught us that the aim of the game with festive spots is emotional storytelling with a creative twist – a formula that has arguably been owned by the likes of John Lewis for the last decade.
Emotionally-driven narratives don’t just create that all important ‘aaah’ factor at Christmas – they’re also highly effective
In an industry brimming with creativity and innovation, Benji Wiedemann stands out as a beacon of inspiration and strategic vision. As the Co-Founder and Executive Creative Director at Wiedemann Lampe, Benji's journey is a testament to resilience,...
Posted by: Creativepool Editorial
In this insightful interview, we dive deep into the professional journey of Kimi Gilbert, a Managing Partner at Future Factory, a leading business development consultancy in London. With a career that spans over a decade at Future Factory, Kimi...
Posted by: Creativepool Editorial
The world of advertising has not always been seen as the (mostly) fair and inclusive industry it tries to be today. In fact, even today women only hold around 29% of leadership roles among the top ad agencies but that’s somewhat offset by the...
Posted by: Benjamin Hiorns
