With Christmas ad spend set to hit an all-time high, the race is on again to achieve the coveted most memorable ad.
Previous years have taught us that the aim of the game with festive spots is emotional storytelling with a creative twist – a formula that has arguably been owned by the likes of John Lewis for the last decade.
Emotionally-driven narratives don’t just create that all important ‘aaah’ factor at Christmas – they’re also highly effective
This week, we’re thrilled to sit down with Bo Bishop, Executive Director of Creative Strategy at Sibling Rivalry, whose approach to blending strategy with storytelling has made waves in the branding world. With a background in narrative fiction...
Posted by: Creativepool Editorial
Jo Barnard, Founder of the London-based design and innovation consultancy Morrama, explores a couple of lingering topics from purpose month. Design Thinking for Social Impact: Solving Real-World Problems with Creative Solutions In low-income...
Posted by: Creativepool Editorial
Renowned creative executive Karan Dang, whose award-winning career spans running in-house advertising agencies at Disney and Walmart, and UX/UI expert Shruti Dang, are launching DANG, a creative consultancy built to guide brands to captivate the next...
Posted by: Creativepool Editorial