A weekly roundup of the most important news from the advertising awards world
ADC*E
The Art Directors Club of Europe honored “We Are The Superhumans” for Channel 4 by 4Creative with a Creative Distinction Award.
The prize was created in 2015 to award a special piece of creative work that transcended the industry.
“We Are The Superhumans” is only the second campaign to receive the Creative Distinction.
And also
- Call for entries for the Web Awards 2017 http://webaward.org/
- Entries deadline for New York Festivals 2017 is on March 13th http://advertising.newyorkfestivals.com/
- Entries deadline for A-List Awards 2017 is on March 17th http://www.thealist.net
- Entries deadline for Golden Award of Montreux 2017 is on March 17th http://goldenawardmontreux.com/
- Entries deadline for Tangrams 2017 is on March 17th http://tangrams.asia/
Story of the Week: Dubai Lynx
This week, the Dubai Lynx revealed the winners of its 2017 edition.
Our favorite awarded campaign was “Micropolitics: Suzy’s Beauty Salon” for Mada Masr by J. Walter Thompson Duabi that won the Grand Prix in the Film Craft category.
Here are the Grand Prix winners of the Dubai Lynx 2017:
#branded content #entertainment #digital #social
Tummyfish
- U4HK
- Memac Ogilvy & Mather Dubai
- UAE
- #creative effectiveness
The Good Note
- Bou Khalil Supermarché
- J. Walter Thompson Beirut
- Lebanon
- #design #corporate image #communication design #posters
Veils Of Pride
- Tathqeef
- Grey Dubai
- UAE
- #direct #healthcare #ambient media
Footnote For The Breast
- Medcare Women & Children Hospital
- The Classic Partnership Advertising Dubai
- UAE
- #film #food
Green & Sungold Kiwis
- Zespri Kiwifruit
- Blue Barracuda Dubai
- UAE
- #film craft #direction #publication
Imagine The Politics In Politics
- Mada Masr
- J. Walter Thompson Dubai
- UAE
- #innovative technology
The App That Creates Real Life Speech Bubbles
- Spuble
- Memac Ogilvy & Mather Dubai
- UAE
- #integrated #telecommunication
#postwisely
- DU Dubai
- Leo Burnett Dubai
- UAE
- #interactive #multi-platform campaign
#postwisely
- DU Dubai
- Leo Burnett Dubai
- UAE
- #media #service app #sectors #financial product #business product #services #commercial #public services
The Campaign That Never Saw The Light
- Saudi Telecom Company
- J. Walter Thompson Riyadh
- Saudi Arabia
- #mobile #mobile games
The Hammam Fighter
- Orange
- FP7/TUN Tunis
- Tunisia
- #outdoor #durable consumer goods #indoor posters
Sunglasses / Bag / Make Up / Shoes
- The Cartel
- Y&R Dubai
- UAE
- #pr #special promotion #sectors #travel #leisure #retail #restaurants #fast food chains
Trump
- Royal Jordanian
- Memac Ogilvy Advize Amman
- Jordan
- #print craft #outdoor craft #art direction
Make Up / Shoes
- The Cartel
- Y&R Dubai
- UAE
- #print #publishing
Shoes
- The Cartel
- Y&R Dubai
- UAE
- #promo #activation #sectors #fmcg
One-Drop Bottle
- Pril
- TBWA\RAAD Dubai
- UAE
- #radio #bookstore #travel #leisure #retail #restaurants #fast food chains
Anna Politkovskaya / Bertolt Brecht / Liao Yiwu / Marquis De Sade
- Kinokuniya
- J. Walter Thompson Dubai
- UAE
- #for good #woman rights ngo
Legally Bride
- KAFA
- Leo Burnett Beirut
- Lebanon
Out of the 56 jury members:
- 32 (57%) were male
- 24 (43% ) were female
- 40 (71%) were from Europe
- 5 (9%) were from North America
- 0 (0%) were from South America
- 6 (11%) were from Asia
- 2 (4%) were from Pacific
- 3 (5%) were from Africa
Quote of the Week
"If marketers knew how marketing works, they wouldn’t keep falling for gurus using their very own tricks."
Shann Biglione on Twitter