Genuine
IPG-owned digital creative agency Genuine has hired Adam Kasper and Mitch Blum away from Havas and DigitasLBi, respectively. Kasper, an 11-year veteran of Havas (and a 22-year industry vet) and the advertising conglomerate’s former chief media officer, joins Genuine as Executive Media Director. He will be tasked with building out the agency’s in-house media offering “into a full 360 suite in the areas of social, media, graphic content creation, dynamic campaign development and analytics.” Blum was named Senior Vice President of strategy and planning and hails from DigitasLBi, where
