BETC
BETC welcomes Lennie Stern as Head of Creative and Entertainment Strategies. After having worked for Y&R, DDB and Fred&Farid, Lennie joined entertainment agency Dare.Win in 2015 as Associate Managing Director. At Dare.Win, Lennie was in charge of different projects such as Netflix, Ubisoft, Blizzard, Paramount, Fox, Universal, Arte, Warner and Redbull to name a few. She will work with the agency’s clients to help them deploy creative entertainment strategies as well as different types of branded content, brand entertainment, storytelling, product placement, brand endorsement, immersive experience, emotional activation, influencer
