The Super Bowl isn't just the biggest day of the year for the NFL, it's by and large the biggest day of the year for ad land too, as countless millions from across the globe tune in to watch armies of heavily armoured blokes bash seven shades out of one another over an egg-shaped ball. OK, maybe I'm selling the sport short, but then I don't really understand American Football. One thing I do understand however, is good advertising, and if Super Bowl season has taught me anything, it's that
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