Leo Burnett – Kellogg's Bran Flakes
Kellogg’s Bran Flakes returned to our TV screens this week with an inspirational campaign created by Leo Burnett, which invites viewers to see the taste benefits of Kellogg’s Bran Flakes. “The Art of Bran Flakes” marks a new strategy for the brand by focusing on flavour for the first time, instead of what good the cereal can do for your health. It aims to challenge the perception that many whole wheat foodstuffs are not tasty enough by demonstrating the many delicious breakfasts that
