McCann HumanCare – Docusol
How could I not begin this week's run of creative excellence with a spot involving a singing nappy? The online film, by McCann HumanCare, is part of children's constipation brand Docusol's “Make a Nappy Happy” campaign, and promotes Docusol Paediatric Solution for babies by telling the story of an unhappy nappy who dreams of one day being filled. With poo. It's strangely compelling stuff. It's being geared towards mums with young children through a targeted media campaign which will launch within the next month, and has
