The Lawn Tennis Association (LTA) has announced the launch of their first-ever brand campaign this week, and its a bit of a big hitter! “Go Hit It” is part of an effort by the brand to encourage more people across Britain to pick up a racket and get into tennis. Created in partnership with BBH Sport, the campaign launched this week across TV, radio and Out of Home. The launch of the campaign looks to raise awareness of tennis earlier
This week, we’re thrilled to sit down with Bo Bishop, Executive Director of Creative Strategy at Sibling Rivalry, whose approach to blending strategy with storytelling has made waves in the branding world. With a background in narrative fiction...
Posted by: Creativepool Editorial
Jo Barnard, Founder of the London-based design and innovation consultancy Morrama, explores a couple of lingering topics from purpose month. Design Thinking for Social Impact: Solving Real-World Problems with Creative Solutions In low-income...
Posted by: Creativepool Editorial
Renowned creative executive Karan Dang, whose award-winning career spans running in-house advertising agencies at Disney and Walmart, and UX/UI expert Shruti Dang, are launching DANG, a creative consultancy built to guide brands to captivate the next...
Posted by: Creativepool Editorial
