Karmarama – Plusnet
Plusnet, the award-winning Yorkshire based broadband provider, is launching a new brand campaign demonstrating Plusnet's “Can’t help but be helpful” brand positioning. The integrated brand and direct response advert builds on the existing “Broadband that loves you back” creative, and will air across national TV channels from this week. Created by Karmarama, viewers will see the return of the “Plusnet Joe” character played by actor Craig Murray. The ad comes just as Craig’s contract was renewed, confirming that Plusnet Joe will continue to appear on
