Publicis Worldwide
Publicis Worldwide New York promotes Carla Serrano to CEO, effective immediately, according to North America CEO Andrew Bruce. The move is significant, positioning clients versus operations, at the centre of all agency activities. Publicis is leading the changing agency-management landscape, embracing and placing a premium on the core leadership values of strategic rigour, creative prowess and business acumen. Serrano joined Publicis Worldwide North America in 2014 as Chief Strategy Officer, and is a member of the Publicis Worldwide Comex leadership team. Serrano will report directly to Bruce,