Fairy has brought to life the power of a single drop of its famous washing up liquid with a playful art installation of bubbles. Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: “one drop of Fairy has the power to last and last.” With the help of their lead creative agency, Publicis New York, they built a larger than life art installation to show just how far one drop of Fairy Liquid can go. The installation, which uses over
If you’d have told me when I was 12 years old that there would come a time where I was sick of new Star Wars content I’d probably have laughed in your face, but here we are 26 years later. But how did we get here? A decade ago, it seemed...
Posted by: Benjamin Hiorns
In the fast-paced world of social creativity, no two days are alike-especially for Katy Sumption, the dynamic Executive Creative Director at NewGen. From morning huddles with her innovative team to the exhilarating challenges of shaping the future of...
Posted by: Creativepool Editorial
Laura Stein, Chief Creative Officer at Bruce Mau Design, boasts a career marked by a unique blend of artistry, collaboration, and a deep understanding of brand identity. In this insightful interview, she takes us behind the scenes of her role,...
Posted by: Creativepool Editorial
