Saatchi & Saatchi LA – Toyota
Toyota and Saatchi & Saatchi Los Angeles have launched a new campaign to mark Toyota’s 37th annual “Toyotathon,” celebrating the brands’ yearly December Sales event. The campaign is comprised of three different broadcast spots that will air nationally in the US, over the course of a phased flight schedule starting from late November to early January. The campaign components include broadcast, digital, OOH, social and in-cinema. In past years, Toyota and Saatchi took a traditional approach to the Toyotathon campaign messages, developing
