Recipe – 888sport
Recipe has created their first work for 888 Holdings since picking up the account back in June. Kicking off with a global relaunch of the 888sport brand, the “Take ‘em on!” campaign encourages audiences to feel they’re not betting against the bookmakers, but against superstar athletes themselves. It’s a departure from the rational odds focused work previously employed by the brand and much of the industry, opting instead for a unique, emotional approach. The epic spot launched earlier this week on Sky Sports during the
Steven Seal September 23rd, 2016, in the morning
How did the New York Bakery get away with that! Very bold, makes me wonder where the 'exact' line is drawn when it comes to using recognisable people in Ads? Any ideas?